Writing vs. Marketing—Balancing the Scales

Check out this great article by Andrew McDowell.

Andrew McDowell

It seems that there are two sides to the coin of being a writer. The first side is writing process and everything related to the it, such as conducting research, sharing drafts with beta readers and critique groups, and editing. The second side is marketing. Writers need to build a network and an online presence so that potential readers will know of the writer and their creative output.

When I started writing as a kid, I didn’t give much thought to marketing. Perhaps I thought the publishers would do all of that, or it would magically take off. I couldn’t have been more wrong. I had to learn that without marketing, people outside of my family and friends would never hear of my work. If the general public isn’t aware of a book’s existence and if they don’t leave reviews, there will be no sales. Fortunately, I was…

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